Dec. 5, 2023

Navigating the World of FAST: Free Ad-Supported Streaming TV Explained

In the realm of streaming services, FAST, an acronym for Free Ad-Supported Streaming TV, has emerged as a prominent player, challenging the conventional subscription-based models. By: Wee Yan Ling

FAST channel is distinct in the aspect that they are able to render complimentary content via the support of advertisement. Contrary to popular belief, FAST is not exclusive to linear television channels as it encompasses Video On Demand (VOD) content. This key defining factor allows audiences the freedom of choice to be able to access content without paying for subscription. 

Another plus point is that they are easily accessible. One is able to connect to FAST channels via TVs, smartphones, tablets, computers which allows audiences to enjoy the flexibility to consume content at no cost. When compared to the traditional TV, FAST channels possess a lower quantity of advertisements per hour. This in turn allows viewers to enjoy content with lesser interruptions. 

What sets FAST apart from its competitors is the dynamic ad insertion. This is a technology that allows advertisements to tailor the audiences palette, likes and dislikes, which helps to enhance the precision of targeting, advertisement performance and in turn contribute to an increased cost per thousand in comparison with paid TV advertising. 

The prominent examples of FAST channels encompasses Tubi, Pluto TV, XUMO, Vudu, IMDb TV, Peacock (free tier) and The Roku Channel. These channels offer a plethora of selection audiences typically have to obtain via subscription. Available on these channels are older TV shows, movies, music videos, news stations and sports channels. However, certain channels provide newer content while remaining a free experience with ad-supported viewing. 

FAST and AVOD are distinct in characteristics that the former only provides a linear experience whereas the latter offers on-demand content selection. YouTube is a prime example of AVOD as creators monetise their content through the use of advertisements. 

It is also salient to note that a selective few streaming platforms encompasses both FAST and AVOD content which delivers a comprehensive streaming experience. One example would be Pluto TV, as it delivers more than 200 linear television channels together with a huge catalogue of on-demand movies and TV shows. 

With the ever-changing landscape of streaming services, FAST streaming apps continue to garner more and more attention, rendering audiences with a plethora of content that is accessible everywhere in the digital era. 

To never miss a story — sign up for Viral Weekly free newsletter to stay up-to-date with compelling TV and Film news and views.

Back to Listing

---