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VIRAL EXCLUSIVE
Aug. 16, 2024
FOX Upfront Sales Success for Linear and Digital Properties
“Our focused portfolio of market-leading properties in sports, news, entertainment and streaming delivered year-over-year growth in both linear and digital advertising commitments as well as growth in overall portfolio pricing in this year’s upfront,” Fox president, advertising sales, marketing and brand partnerships Jeff Collins said in a statement. By: K Dass.
US - Fox recently completed its upfront
sales, achieving growth in both linear and digital advertising commitments.
Despite a challenging market for legacy networks, Fox’s focused portfolio of
market-leading properties in sports, news, entertainment, and streaming
contributed to this success. Jeff Collins, the president of advertising sales,
marketing, and brand partnerships at Fox Corp, highlighted some key points.
Fox’s linear
and digital properties saw year-over-year growth in advertising commitments.
This growth extended to overall portfolio pricing during this year’s upfront.
Tubi, Fox’s
streaming platform, experienced rapidly accelerating double-digit volume
growth. This success underscores Tubi’s strong position in the streaming
marketplace.
Demand was
robust enough for Fox to sell more inventory during the upfront, rather than
relying on scatter market pricing. Fox’s portfolio, fortunately, does not
include cable entertainment networks, which have faced challenges due to
cord-cutting.
Advertisers
sought live programming, particularly sports and news. Fox’s extensive coverage
of National Football League (NFL) games and other sports events contributed to
increased demand. With viewership up due to recent political news, Fox News
Channel played a significant role in driving ad demand.
Fox’s
upcoming Super Bowl broadcast and strong performance in primetime contributed
to its positive outlook. These and more efforts accelerated Fox’s strategic
focus and strong content offerings led to successful upfront sales, even in a
competitive landscape.
