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VIRAL EXCLUSIVE
July 24, 2023
Food Channels Conquest Audience across all Screens
Top cooking shows on streaming platforms bring a delectable journey through the hearts and appetites of audiences worldwide. The mouthwatering viewer experience — which features cooking shows and competitions, food travel adventures and other gustatory escapades — has captivated people around the country.
The Food Network, one of the genre's most coveted brand, alone gathers an average audience of more than 1 million viewers each night. And it's just one of a growing number of networks that routinely feature series about food and eating. From the sizzling stovetops of culinary competitions to the heart-warming journeys of food exploration, these top cooking shows have become a staple in modern entertainment, leaving their flavourful mark on screens and taste buds.
Titles which have captured the hearts and appetites of audiences worldwide include Hell’s Kitchen, Master Chief, Salt Fat Acid Heat, Iron Chef: Quest for an Iron Legend and more. The shows are hosted by British acclaimed chef Gordon Ramsey, Iranian American chef Samin Nosrat and Kriten Kish, Alton Brown respectively.
Studios producing cooking content include Netflix, Endemol Shine Group, ITV Studios and many more. Recently, there has been a trend in shows inviting celebrities running a food business, observed in Korea and China. Some examples include Happy CEO by JTBC and Chinese Restaurant by Mango TV.
Producer of Happy CEO Seo Dong-gil said, “The show is about celebrities, who are devoted to food and cooking, competing for business. I'm interested in the tension that surrounds the kitchen. There are a lot of emotions within the kitchen and that brings out people's character. So, I took the concept of a delivery food service and made it into a show”.
The home channel of Gordon Ramsay on YouTube is arguably the best place you can learn to cook like him (unless you’re willing to spend a fortune on his private lessons). 18 million subscribers follow Gordon’s free videos that include tutorials, tips, techniques, and unique recipes from the master himself. No distractions, no drama – only a pure cooking experience from one of the best out there.
Food Network Kitchen, an app developed by the eponymous TV network, is a video streaming channel that supports both CTV and mobile environments, which makes it one of the most versatile offerings on the market. Delicious meals, professional guest-chefs, exclusive recipes with unusual ingredients will make you want to share the app with friends. You can download it on Roku, Fire TV, Android/iOS application stores.
MasterChef is another famous pro-level culinary competition show. Amateur and qualified cooks compete in a series of elimination rounds under the close supervision of Gordon Ramsay, Graham Elliot, Joe Bastianich, Aaron Sanches, and other world-class chefs. 11 seasons of content will definitely resonate with a cooking viewers’ soul. How exactly is it better than Hell’s Kitchen? We believe all the drama and crasiness around Hell’s Kitchen can sometimes detract from the show’s true intention which is to teach people to cook. MasterChef is a lot more relaxed and food-centred show. Find MasterChef on Fox or Hulu.
The top cooking channels available today provide the most educational content when it comes to teaching the culinary arts to the masses. They are a delight to watch, as they simplify the complex art that is cooking.
