April 29, 2023

MIPDRAMA STORY: Golden Boy sells to string of new international territories

Turkish hit drama Golden Boy continues to score international sales as it travels to 40 countries worldwide with a host of new territories to announce going into MIP week.

Record-breaking Turkish drama GOLDEN BOY, has racked up more international sales ahead of MIPTV next week, with broadcasters across CEE, Central Asia and Africa picking up the series from distributor Eccho Rights.

Viewers in Albania (TV Klan), Hungary (TV2), Lithuania (LNK), Uzbekistan (Sevimli), South Africa and Namibia (eTV) will soon enjoy the series which has taken Turkish audiences by storm since launching in October 2022, and has now sold to more than 40 countries worldwide.

"While Turkish drama has continued to perform strongly on the global stage throughout the pandemic years, Golden Boy is performing at a level not seen for many years, both in terms of domestic ratings, and also international sales. It is the most attractive proposition in the market today, and it continues to grow its strong reputation week by week," says Berkin Nalbantli, Sales and Acquisitions Executive for CEE and Africa at international distributor Eccho Rights.

Golden Boy was the most watched series of 2022 in Turkey and has continued its dominance into 2023, still ranking as the number one rated series every week, after 27 weeks on air.

The title has also scored a number of breakthrough international sales, including becoming the first Turkish drama to air on free-to-air TV in the MENA region since a blanket ban on Turkish productions in 2018. Golden Boy also recently became the first Turkish drama ever picked up for broadcast in Finland (MTV Oy/C More), and also the first such title licensed by a commercial broadcaster in Sweden (TV4).

Golden Boy, produced by OGM Pictures for Star TV, is a classic family drama that tells the story of two sisters, Seyran and Suna, whose paths cross with golden boy Ferit. The two sisters' lives change forever when Ferit decides to marry Seyran instead of Suna. Seyran will be the new bride in a family full of betrayals, lies and secrets, while Suna will start making revenge plans to get back her stolen future. The series stars Afra Saraoğlu, Mert Ramazan Demir & Çetin Tekindor.

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