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Exclusive Global Development Deal Struck Between Banijay and Marc Pos

Banijay has struck a deal with Marc Pos through his independent label MPLab to develop new entertainment formats for content to the international audience. By Ching Wai.

Paris - Banijay has entered an exclusive global development deal with Dutch creator and producer Marc Pos through his independent label MPLab. The partnership will drive developments of new entertainment formats for the media and entertainment powerhouse’s impressively expanding content.

Pos and Banijay’s Chief Content Officer of Development James Townley will be creating original non-scripted formats for the international audience. Rights to all IP created will go to MPLab, and made available to its growing list of production labels as well as the distribution engine Banijay Rights.

Pos and MPLab have established an impressive record, with highly acclaimed, award-winning titles like The Traitors and Prinsengrachtconcert. Pos himself, an entrepreneur, has reaped success in TV, video, theatre, events, and advertising. Moving forward, Pos will continue in the media and entertainment industry with shows like The Summit and Deal or No Deal Island.

“Marc’s creative talents are irrefutable, and we feel fortunate to be welcoming him to the Banijay fold. The deserved success of The Traitors has enthralled the industry and illustrated, with our own recent travelling hits Good Luck Guys, The Summit and The Fifty, that good shows are still able to draw global audiences. As K7’s ‘Distributor of the Year’, we feel we’re the perfect partner for MPLab’s ambitions, and look forward to collaborating on original IP that influences the cultural zeitgeist,” said Townley.

Pos said, “Banijay is the home of the superbrand. With a vast production network and leading distribution unit, it is the perfect testing ground for new formats, and in partnering with James and the group’s producers globally, I look forward to exploring, and rolling out, an ambitious development slate internationally. Here’s to creating the next ‘ones to watch’.”

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