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Sept. 11, 2024

Netflix's Chinese-Language Content Expansion

Taiwan will be central to the streaming platform’s plans in the region.

Taiwan - Netflix has unveiled ambitious plans to expand its Chinese-language content, focusing primarily on Taiwan. This strategic move aims to tap into the rich cultural and creative landscape of the region, leveraging local talent and stories to appeal to both regional and global audiences.

Maya Huang, Netflix’s head of Chinese-language content, highlighted the company’s commitment to investing in local stories and talent. She emphasized that Taiwan’s creators, producers, writers, and directors possess a deep understanding of genres and universal themes that resonate with audiences worldwide. This approach is exemplified by the success of the Taiwanese crime thriller series Copycat Killer, which was adapted from a Japanese novel and tailored to local sensibilities while maintaining broad appeal.

Netflix’s strategy includes a robust slate of upcoming titles, such as The Resurrected and Forget You Not, which are designed to resonate with the local audience first and foremost. Huang stressed that the focus is not just on the language but also on the shared cultural and historical context that binds the region.

A significant part of Netflix’s plan involves long-term investments in talent development. The company has launched the Netflix Fund for Creative Equity in collaboration with the Taiwan Creative Content Agency (TAICCA) to build skills among local production crews and creators. This initiative aims to enhance the quality of storytelling and production, ensuring that local talent can produce content that meets global standards.

One of the flagship projects in this expansion is the series Born for the Spotlight, which will premiere at the Busan International Film Festival before its Netflix release on November 7, 2024. This 12-part series, written and directed by Yen Yi-wen, explores the complexities of friendship and ambition in the entertainment industry.

By focusing on Taiwan as a hub for Chinese-language content, Netflix is positioning itself to capture a significant share of the regional market while also offering stories that have universal appeal. This strategy not only strengthens Netflix’s presence in Asia but also enriches its global content library with diverse and culturally rich narratives.

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