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Sept. 13, 2024

Vodafone's Shift to HD Broadcasting for ARD Channels

From 7 January 2025, Vodafone Deutschland will distribute the TV channels of German public broadcaster ARD exclusively in HD resolution on its cable network; SD distribution will be discontinued.

Germany - Vodafone Deutschland has announced a significant shift in its broadcasting strategy, set to take effect on January 7, 2025. The company will discontinue the standard definition (SD) distribution of ARD channels on its cable network, transitioning to exclusive high definition (HD) broadcasting12. This change will affect ARD’s general interest service, Das Erste, and its regional channels.

The decision aligns with broader industry trends towards HD as the standard for television broadcasting. According to Vodafone, over 98% of its more than 11 million cable TV customers already use HD-capable receivers. The remaining customers, who still rely on older SD-only receivers, will be provided with support and information to facilitate the transition. These older receivers, primarily from Kabel Deutschland or Unitymedia, are more than 12 years old.

The move to HD is not just about improving picture quality. Vodafone plans to repurpose the bandwidth freed up by discontinuing SD channels to enhance internet performance and data rates for its customers. This reallocation of resources is expected to provide a more robust and faster internet experience, reflecting the growing demand for high-speed connectivity in households.

On the same date, ARD will also cease SD broadcasting of its channels via the Astra satellite system at 19.2° East. This synchronized shift underscores a coordinated effort to phase out SD broadcasting across multiple platforms, ensuring a uniform viewing experience for audiences.

For customers who may face challenges with the transition, Vodafone has committed to offering comprehensive support. This includes a dedicated service page with detailed information and assistance to ensure a smooth switchover. The company emphasizes that HD-capable TV receivers, compatible with older televisions, are readily available from specialist retailers.

In summary, Vodafone’s decision to switch off ARD channels in SD marks a significant step towards modernizing its broadcasting infrastructure. By embracing HD exclusively, the company aims to enhance both the viewing experience and internet service quality for its customers.

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