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FITE Renames to TrillerTV

Combat sport streaming platform FITE, has announced their rebranding plans to be relabelled as TrillerTV. By: Dylan Low

The rebrand sees the notable sports company have stronger connections with conglomerate brand Triller. Under their new label, the PPV platform, subscription channel, and FAST channel will maintain distributing sports content.

Created back in 2015, FITE has 8 million registered users worldwide at the moment. The platform comprises a wide array of combat sports, joined with football, basketball and motorsports. It newly obtained the rights to screen Liga Portugal up to the 2025/2026 season. Speaking to DTVE, FITE’s COO Mike Weber also unveiled sumo wrestling and a brand-new arm-wrestling competition will broadcast on the service in the first quarter of 2024.

Kosta Jordanov, co-founder and CEO of TrillerTV, stated, “Now that we’ve proven FITE in 10s of thousands of live events from all over the world, it’s time to expand to more content verticals under our new brand TrillerTV,

“We will be adding new sports categories, more premium brand promotions, and continuing to improve our technology to give the best user experience in streaming sports and entertainment.”

Mahi de Silva, CEO of Triller, additionally mentioned, “We are thrilled to realise one of the core objectives of the acquisition of FITE. The launch of TrillerTV is the culmination of the strategy of expansion from their combat sports roots to broader sports content and even broader entertainment verticals across the globe. TrillerTV is a great example of Triller’s open-garden approach of delivering high quality entertainment on every platform; mobile phones, PCs, streaming devices, set-top-boxes and gaming consoles.”

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