Dec. 15, 2023

Roses are Blue Harvests High Ratings for Celebrity Farmsitters Premiere

In a remarkable debut, Roses are Blue's latest factual entertainment venture, Celebrity Farmsitters, has taken the television landscape by storm. By: Wee Yan Ling

Celebrity Farmsitters have won the favour of audiences and this is evident through their impressive market share of 40.3% (Live +7) among the coveted 18-44 age group. The series has highly surpassed the average for its time slot by an extraordinary 40%.

The novel format of Celebrity Farmsitters allows a farming family to take a well-deserved break and leaves it to the host and a celebrity guest to take over the farm for the weekend. What farmers all over the world have in common is that it’s not easy for them to take a vacation and leave their farms behind. This new format, distributed by Be-Entertainment, offers farmers the rare opportunity to take a well-deserved break. 

Each episode features a different farm with the host and a celebrity. Together, they work to keep the farming practices running smoothly, from mucking out the stables to growing crops, caring for the livestock and selling products. This allows them to take a huge leap from their comfort zone. The host and celebrity will also sit by the campfire at the end of the day and open up, sharing personal stories to audiences.

Gepke Nederlof, MD Be-Entertainment, says: “What a pleasure to have the opportunity to bring this new Belgian gem to the world. The rural, farming background is a very rich arena, and works great as the backdrop for this celebrity ‘fish out of the water’ interview format.”

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