Jan. 17, 2024
In an agreement with Amazon, the Qatar sports platform beIN SPORTS is now available on Prime Video in Australia. By: Dylan Low
beIN
SPORTS will be made accessible as a paid monthly add-on subscription at AUD
$14.99 monthly cost via Prime Video Channels, coupled with a seven-day free
trial. The launch gives beIN Sports
status as the first standalone live sports channel for the service locally.
The
platform will feature more than 3,500 live sport events yearly, comprising of
Serie A, Bundesliga, Ligue 1, the Carabao Cup, Scottish Premiership, Scottish
Professional Football League, Africa Cup of Nations, the ATP, WTA Tours, and
the European Rugby Union.
“This
new partnership with beIN SPORTS is an exciting step forward for Prime Video’s
sports offering, and gives our customers more choice of the best live and
on-demand sports, all in one place,” said Hushidar Kharas, head of Amazon Prime
Video Australia and New Zealand. “We know our Australian customers are obsessed
with live sport, and the add-on of beIN SPORTS via Prime Video Channels will
unlock thousands of marquee events for football, tennis, and rugby
enthusiasts.”
Mike
Kerr, managing director of beIN Asia Pacific, mentioned, “This partnership with
Prime Video Channels marks a significant milestone for beIN SPORTS as we
continue to enhance the sports viewing experience for fans in Australia.
Through this exciting alliance, we are not only expanding our reach but also
ensuring that the sports community have unparalleled access to our premium and
exclusive sports coverage,
“We
remain deeply committed to serving the passionate fans in the region and look
forward to working closely with Prime Video Channels to reach new audiences and
elevate engagement by providing a top-notch sports entertainment experience.”
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