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VIRAL EXCLUSIVE
Dec. 14, 2023
Taylor Swift and Beyoncé Thrives at Film Box Office
Concert films have become a novelty in recent times, as both celebrity pop stars Taylor Swift and Beyoncé have released their latest films named after their album tours, titled The Eras Tour and Renaissance respectively. By: Dylan Low
Currently, movie theatres worldwide are screening the concert films by both Beyoncé and Taylor Swift, which has garnered attention of audiences all around the world and are flourishing with high viewership and grossing box-office numbers. With this, it is safe to say that the trend and demand for concert films is making a comeback.
Concert films are seeing a significant rise in popularity in our cinemas. In fact, the last few months of 2023 will see seven concert-centred films slated to make their debuts. Especially the films by Swift and Beyonce, it has attracted major audience numbers and significant ticket sales.
In the US, Taylor Swift: The Eras Tour had achieved a staggering $96 million in ticket sales during their premiere weekend, surpassing Justin Bieber’s Never Say Never in 2010. Its incredible film success has even led to it becoming the highest grossing concert film of all time, breaking prior box office records. With the film screening, it mainly appeals to the “Swiftie” fans through its captivating narrative and the American singer’s charismatic performances.
Renaissance: A film by Beyoncé entails the process and execution of Beyoncé’s 2023 Renaissance stadium tour. The film has been attributed with up close behind-the-scenes moments, Beyoncé’s stage presence, and exceptional singing performance. The concert footage, which garnered worldwide acclaim even by critics, also shows Beyoncé’s personal life and interactions with her loved ones.
The demand for concert films has shown that audiences want to know more about their favourite stars – what they do in their personal lives and backstage lead-up to their breathtaking performances. The trend has become increasingly popular, as it’s not only these two mainstream stars that have garnered success. The repeated screening of Talking Heads’ Stop Making Sense has also performed well at the box office, generating over US$1 million despite the band being inactive from touring for around forty years.
Appeal for these films can be widely recognised, as fans who were unable to acquire concert tickets are still free to watch their celebrities perform. With concert prices hiking as well, more people may decide to watch concert films as they are both cheaper and convenient.
With the current trend showcasing the prominence of concert films, only time will tell if it lasts for an extended period of time. Nonetheless, there is undoubtedly a market demand and potential for these films to succeed, especially in our current society.
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