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VIRAL EXCLUSIVE
Nov. 13, 2024
US CTV Platform Usage
Roku and Amazon are the most popular brands of streaming media players purchased, according to a new Parks Associates study.
A recent
study by Parks Associates reveals that 65% of US households primarily use three
brands for their connected TV (CTV) platforms: Roku, Amazon, and Samsung. Roku
and Amazon’s Fire TV are the leading choices for streaming media players, while
Samsung dominates the smart TV market with its in-house Tizen OS.
Roku and
Amazon have successfully expanded their presence by integrating their platforms
into smart TVs, enhancing their overall market penetration. Samsung, despite
not offering a separate streaming media player, maintains a strong position due
to its significant share in the smart TV market. This dominance is attributed
to Samsung’s robust hardware specifications, cohesive user interface, and
strong customer service.
Consumers
prioritize software capabilities, user experience, and brand reliability when
selecting their primary CTV platform. The seamless integration of hardware and
software in these brands’ offerings has led to increased brand loyalty and user
satisfaction.
The findings
will be further discussed at the upcoming Future of Video conference,
highlighting the evolving landscape of CTV platforms and the strategies these
tech giants employ to maintain their market leadership.
