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May 30, 2024

M7 and Prima Ink Satellite Distribution Deal

This distribution deal expands the availability of Prima channels in Slovakia, enhancing the viewing options for audiences in the region. By: K Dass.

Slovakia - M7 Group, a Luxembourg-based pay-TV provider owned by CANAL+ Group, has recently concluded an agreement with Prague-based Prima Group for the satellite distribution of two channels in the Slovak market: Prima COOL SK and Prima LOVE SK. As part of this deal, Prima COOL SK has already launched via the M7-owned Skylink TV platform at ASTRA 23.5 East.

Prima COOL SK offers original comedy series, entertainment shows, and travel magazines, primarily targeting younger and male viewers. Meanwhile, Prima LOVE SK, which primarily caters to a female audience, is set to launch later this year. The agreement also includes technical solutions provided by M7 Platform Services to ensure the safe and secure delivery of both channels to third-party operators in Slovakia.

Prima COOL SK has gained a notable following in Slovakia, particularly among younger viewers and those seeking entertainment content. The channel offers a mix of original comedy series, entertainment shows, and travel magazines, which resonates with its target audience. Its recent satellite launch via the M7-owned Skylink TV platform at ASTRA 23.5 East further expands its reach, making it accessible to more Slovak TV households. Overall, Prima COOL SK has made a positive impact on the Slovak television landscape.

This collaboration builds upon the existing partnership between M7 and Prima Group, which has been distributing Prima channels in the Czech market for several years. Michal Stárek, Senior Distribution Manager at Prima Group, expressed excitement about the satellite launch of the new Slovak Prima channels via M7, emphasising the reach among Slovak TV households. Bill Wijdeveld, VP Platform Content Services at M7 Group, also expressed satisfaction with the agreement and looks forward to a fruitful continuation of their partnership.

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