Aug. 14, 2023

Hallmark Media’s President and CEO Wonya Lucas Exits

After three years at helm, president and CEO Wonya Lucas takes her leave from the company. By: Theng Min Yee

Wonya Lucas departs from the American media production company, Hallmark Media where she is the president and CEO. Upon her departure at the end of the year, she will continue to serve on the Hallmark Media board of directors.

Having stepped up to her post in 2020, the veteran worked to expand Hallmark programming, creating more diversity and inclusivity with the network. She is also credited for helping the company to build partnerships with platforms like Peacock, YouTube, and Hulu, as well as free ad-supported platforms.

“I am honoured to have led this company and am tremendously proud of the progress we’ve made by creating an evolved entertainment experience that inspires meaningful, emotionally connected moments for our audiences,” said Lucas. “My passion for the Hallmark brand has grown in deeply rewarding ways and will remain paramount as I continue to help guide Hallmark Media’s future in a more strategically focused capacity.”

“Wonya is a multi-faceted industry veteran, passionate brand builder, and consummate strategic leader,” said Mike Perry, the succeeding president and CEO of Hallmark Companies. “I’m grateful for the important work she has done to bring the expansive foundation of the iconic Hallmark brand to life and am fortunate that her insights will continue to positively impact the future of the business.”

In addition to his corporate role, Perry will work closely with Lucas and the Hallmark Media executive leadership team to lead the day-to-day operations of the media business, and complete the process of Lucas’ transition.

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