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I'm Going Viral Unveils Quest for Digital Stardom in New Documentary Series

Airing on Belgium streaming service Streamz, on the 17th of August, I’m Going Viral depicts 4 young content creators as they strive towards establishing their name in the digital world. By: Theng Min Yee

Production house Het Konijn unveils an intriguing documentary series titled I'm Going Viral, offering an inside look at the aspirations of four talented individuals yearning for a substantial online following as digital creators. Set against the backdrop of the booming billion-dollar social media industry, where platforms like TikTok, YouTube, and Instagram reign supreme, the series delves into the relentless pursuit of excellence.

In this unique social experiment, I'm Going Viral, four complete strangers take on an audacious challenge: establish a new online presence and achieve breakout success within a mere six months, garnering an impressive 100,000 followers. These fledgling creators must also craft viral content capable of amassing a minimum of 1 million views per post. This endeavour demands a harmonious blend of authenticity, creativity, perseverance, and the ability to command the spotlight with a substantial following.

Guided by an expert panel of mentors, including manager Luuk Wessels, social media authority Hannes Coudenys, top-tier content creator Chris Lobanzo, and versatile creative force Gladys Ferro, these nascent talents embark on their journey. The unfolding narrative is meticulously captured by cameras, offering an unfiltered view of their evolution as they strive to make their mark in the digital realm. The series will shadow the talents' active engagement on diverse platforms for an entire six months.

I'm Going Viral promises a riveting exploration of the trials and triumphs that accompany the journey of these young creators. The narrative reflects the inherent process of trial and error, posing the question of whose dreams may eventually face a pause, and who stands at the dawn of a promising career.

Beyond being a mere social experiment, I'm Going Viral transforms into an engaging talent showcase that perfectly aligns with the contemporary zeitgeist. Unlike conventional documentaries that revolve around established luminaries, this series escorts viewers from the very inception of potential breakthroughs, unveiling the obstacles and growth from day one. Above all, the show underlines the arduous nature of success in the social media arena—highlighting that talent alone is insufficient, and substantial work is imperative.

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