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Korean Format Game Show Reveal More International Deals at ATF

Something Special, the Korean international format agency founded by President and Executive Producer Jin Woo Hwang alongside EVP and Head of Content Kim In Soon, has sold Korean celebrity format Battle in the Box to France, Australia, New Zealand and Israel. By: Dylan Low

The deal was announced on Wednesday, the official first full day of the Asia Television Forum and Format in Singapore (ATF).

Battle in the Box was produced by Korean production company NMedia and represented internationally by Something Special. They had prior deals in collaboration with Fremantle, in Denmark, Norway, Sweden, Finland, the Netherlands, Belgium and Portugal. Beforehand, UKTV had commissioned the popular game show for Dave and UKTV Play, hosted by comedian Jimmy Carr.

The programme showcases two celebrity teams in an empty box separated by a portable wall equipped only with a single toothbrush. Teams can obtain space and benefits by overcoming physical and mental challenges. Victory enlarges their living area, however more room for one team indicates less space for the opposing team. With challenges happening continuously, the celebrities must be tactical and decisive to secure space for their team.

Praise Chan Mi Shin, VP and head of sales at Something Special, stated, “It’s extraordinary to see the huge international response to Battle in the Box which we instantly loved and couldn’t wait to take globally. And now our partners at ITV Studios are taking this exciting show further and building on its success. We look forward to seeing how each country adds its own touch to this hilarious series.”

Ella Umansky, VP of format acquisitions for ITV Studios, commented, “We’re excited to be taking out such a fun, creative format alongside Something Special. It’s a simple but hilarious concept that translates everywhere. Celebrities are used to taking up space but ‘Battle in the Box’ takes things right back to basics – they’ll have to earn every home comfort, including the floorspace.”

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