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Jan. 19, 2024
VTM's Milo Sets the Stage with Spectacular Premiere
The series made a remarkable entrance, achieving high market shares and setting a promising tone for its future episodes. By: Wee Yan Ling
The new music-filled telenovela Milo has emerged as a frontrunner as it enthralls viewers with its unique tapestry of romance, dreams and levity. Launched by Heartmade Media, the series debuted with an extended episode during a primetime slot on Friday which has achieved an impeccable market share of 41.2% among the 18-44 age group in Live +7 ratings.
The series transitions to its regular 18:00 slot as it airs half-hour episodes throughout the week. The first week emerged with stronger market shares with an impressive average of 50% in the 18-44 demographic in consolidated ratings. VTM’s commitment to the show is evident as it commissions for more than 300 episodes and boasts more than 40 original songs composed exclusively for the series.
The
series unfolds a modern-day fairytale cantered around a talented girl with a
beautiful voice as she conceals her musical prowess from the world. The series
promises to weave a romantic, dreaming and optimistic storyline to resonate
with the audience.
Says
Be-Entertainment MD Gepke Nederlof: ‘’We were already excited to bring this new
telenovela to the market and with these ratings, Milo literally and
figuratively speaking sounds like music to our ears!’’
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